Tapping the full potential of market coverage
Established in Schweinfurt, Germany in 1988, APEX Auto Parts GmbH is the exclusive partner in the Gulf, Middle East and West Africa for distributing automotive spare parts of the largest, highly trusted and most reliable Original Equipment Manufacturers (OEM) in the European Automotive Industry.
We want to be the leading service provider for premium automotive spare part brands to the wholesale industry in our sales territories.
We believe that being close to our customers and understanding the individual requirements of each country is our key to success. We aim to make our customers’ sourcing experience as easy as possible with our presence on site. By doing this we strive to reduce complexity for the manufacturers we represent.
We believe that a strong market share can only be built up and maintained with strong supply chain partners. APEX aims to provide high availability of fast, medium and even slow movers in order to satisfy the most demanding markets and customers.
We have been learning from our customers and stakeholders every day for over 30 years when APEX was founded. Our highly motivated team uses a state-of-the-art ERP-system and a highly innovative logistics infrastructure to execute daily shipments to clients all over our distribution areas.
We appreciate long-term partnerships and like to work together with our customers and suppliers as ONE supply chain to compete against competitor brands. APEX avoids distributing competing OE-brands in the same sales area. This creates trust in brands and our partnership, which is surely another key to our long-term success.
A top service partner in dealing with automotive spare parts for European passenger cars and trucks and industrial applications.
APEX was founded in Schweinfurt Germany by Dr. Abbas Safieddine and Dipl.-Ing. Abboud Djaroueh in 1988. Both had an individual and a common history in being successful commission agents for German quality brands. From the beginning the idea of forming APEX was to serve individual customers in several countries in the Middle East, the Gulf and in West Africa. According to their special requirements, APEX supported them in their endeavours to become market leaders.
APEX OF GULF
In 1997, APEX OF GULF was established in Jebel Ali Free Zone in Dubai, U.A.E. as 100% subsidiary of APEX Germany. The sales and market responsibility for the Gulf markets is since then with APEX OF GULF. The start was only a small warehouse of 180 square meters, which was enlarged step by step. Today APEX OF GULF’s own property comprises 10,000 square meters. Our team uses state-of-the-art technology like a customized ERP-system with barcode scanners and modern VNAs to make sure orders are packed and dispatched on time. APEX OF GULF holds several million euros worth of stock of fast movers, medium runners and even uncommon items that are occasionally required by our customers.
The APEX Lebanon Branch opened in Beirut, Lebanon in 2000. From there all sales activities are managed for Middle Eastern countries such as Jordan, which has had its own sales staff based in Amman since the1990s.
Over the years more and more agreements materialized with quality spare parts manufacturers from Europe as we became their sole agent or strategic distribution partner.